The effects of ethnocentrism and economic development on the formation of brand and ad attitudes in transitional economies
Year of publication: |
2005
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Authors: | Reardon, James ; Miller, Chip ; Vida, Irena ; Kim, Irina |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 39.2005, 7, p. 737-754
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