The effects of eWOM characteristics on consumer ratings : evidence from TripAdvisor.com
Year of publication: |
2019
|
---|---|
Authors: | Yoon, Yeohong ; Kim, Alex Jiyoung ; Kim, Jeeyeon ; Choi, Jeonghye |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 38.2019, 5, p. 684-703
|
Subject: | Correction | eWOM | length | online reviews | star ratings | TripAdvisor | valence | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Bewertung | Evaluation |
Description of contents: | Description [doi.org] |
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