The Effects of Extensions on the Family Brand Name: An Accessibility-Diagnosticity Perspective
Year of publication: |
2000
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Authors: | Ahluwalia, Rohini ; Gürhan-Canli, Zeynep |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 27.2000, 3, p. 371-381
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