The effects of facial image and cosmetic usage on perceptions of brand personality
Year of publication: |
2008
|
---|---|
Authors: | Guthrie, Michelle ; Kim, Hye-Shin ; Jung, Jaehee |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 12.2008, 2, p. 164-181
|
Subject: | Kosmetik | Cosmetics | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | USA | United States |
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