The effects of firm action messages on the information processing and risk perception of customers
Ming Zhao, Dingtao Zhao, Jiuchang Wei and Fei Wang (School of Management, University of Science and Technonoly of China, Heifei, Anhui Province, P.R. China)
| Year of publication: |
November 2015
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|---|---|
| Authors: | Zhao, Ming ; Zhao, Dingtao ; Wei, Jiuchang ; Wang, Fei |
| Published in: |
Risk management : a journal of risk, crisis and disaster. - Basingstoke : Palgrave Macmillan, ISSN 1460-3799, ZDB-ID 2227982-9. - Vol. 17.2015, 4, p. 205-225
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| Subject: | risk perception | product recall | heuritisic-systematic model | heuristic processing | systematic processing | Wahrnehmung | Perception | Kunden | Customers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/rm.2015.13 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011439456