The Effects of Free Sample Promotions on Incremental Brand Sales
Year of publication: |
2004
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Authors: | Bawa, Kapil ; Shoemaker, Robert |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 23.2004, 3, p. 345-363
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