The effects of humor in health promotional messages on a college campus
Year of publication: |
2023
|
---|---|
Authors: | Han, Jiyoon (Karen) ; Stout, Patricia |
Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 40.2023, 1, p. 82-97
|
Subject: | College mental health | humor | perceived threat | public service announcement | Hochschule | Higher education institution | Humor | Psychische Krankheit | Mental disorder |
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