The Effects of Information Processing Mode on Consumers' Responses to Comparative Advertising
| Year of publication: |
2006
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|---|---|
| Authors: | Thompson, Debora Viana ; Hamilton, Rebecca W. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 32.2006, 4, p. 530-540
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