The effects of introducing advertising in pay TV : a model of asymmetric competition between pay TV and free TV
Helmut Dietl, Markus Lang and Panlang Lin
| Year of publication: |
2023
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| Authors: | Dietl, Helmut ; Lang, Markus ; Lin, Panlang |
| Published in: |
The B.E. journal of theoretical economics. - Berlin : De Gruyter, ISSN 1935-1704, ZDB-ID 2268339-2. - Vol. 23.2023, 1, p. 291-326
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| Subject: | advertising | asymmetric competition | media | television broadcasting | Unvollkommener Wettbewerb | Imperfect competition | Mediennutzung | Media usage | Fernsehwerbung | Television advertising | Theorie | Theory | Privater Fernsehsender | Commercial television | Fernsehsender | Television industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1515/bejte-2021-0068 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013555574