The effects of introducing and terminating loyalty programs
Year of publication: |
2015
|
---|---|
Authors: | Melnyk, Valentyna ; Bijmolt, Tammo H. A. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 3/4, p. 398-419
|
Subject: | Customer loyalty | Loyalty schemes | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Kundenbindung | Customer retention |
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