The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework
Ruth Pogacar, L.J. Shrum, Tina M. Lowrey
| Year of publication: |
[2018]
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|---|---|
| Authors: | Pogacar, Ruth ; Shrum, L. J. ; Lowrey, Tina M. |
| Publisher: |
Jouy-en-Josas : HEC Paris |
| Subject: | Language | Linguistics | Congruence | Persuasion | Sprache | Linguistik | Konsumentenverhalten | Consumer behaviour | Mehrsprachigkeit | Multilingualism | Kommunikation | Communication | Werbewirkung | Advertising effects |
| Extent: | 1 Online-Ressource (circa 60 Seiten) Illustrationen |
|---|---|
| Series: | HEC Paris research paper series. - Jouy-en-Josas, ZDB-ID 2394870-X. - Vol. no. MKG-1261 (2018) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012115811