The effects of loss aversion on deceptive advertising policies
Aldo Pignataro
| Year of publication: |
2019
|
|---|---|
| Authors: | Pignataro, Aldo |
| Published in: |
Theory and decision : an international journal for multidisciplinary advances in decision science. - Dordrecht [u.a.] : Springer, ISSN 0040-5833, ZDB-ID 189247-2. - Vol. 87.2019, 4, p. 451-472
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| Subject: | Loss aversion | Deceptive advertising | Enforcement | Risikoaversion | Risk aversion | Werbebeschränkung | Advertising regulation | Verlust | Loss | Prospect Theory | Prospect theory | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11238-019-09721-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012301189