The effects of market orientation and proactive orientation on the export performance of South African SMEs
Charles Arthur Robb and Aaron Rae Stephens
| Year of publication: |
2021
|
|---|---|
| Authors: | Robb, Charles Arthur ; Stephens, Aaron Rae |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 34.2021, 5, p. 392-410
|
| Subject: | Export performance | market orientation | PLS-SEM | proactive orientation | South Africa | Stimulus-Organism-Response model | Südafrika | Marketingmanagement | Marketing management | KMU | SME | Export | Internationales Marketing | International marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2021.1894625 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012695207