The effects of market orientation, technological opportunism, and e-business adoption on performance : a moderated mediation analysis
Year of publication: |
2012
|
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Authors: | Voola, Ranjit ; Casimir, Gian ; Carlson, Jamie ; Agnihotri, M. Anushree |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 20.2012, 2, p. 136-146
|
Subject: | Technischer Fortschritt | Technological change | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | USA | United States | Innovationsdiffusion | Innovation diffusion | Electronic Commerce | E-commerce |
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