The effects of mobile applications as a marketing tool in airport infrastructure and airlines
Lázaro Florido-Benítez and Benjamin del Alcázar Martínez (University of Málaga, Spain, Málaga)
| Year of publication: |
2015
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|---|---|
| Authors: | Florido-Benítez, Lázaro ; Alcázar Martínez, Benjamin del |
| Published in: |
International journal of leisure and tourism marketing : IJLTM. - [Olney] : Inderscience Enterprises, ISSN 1757-5567, ZDB-ID 2512436-5. - Vol. 4.2015, 3/4, p. 222-240
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| Subject: | mobile marketing | app | satisfaction | ancillary revenues | Mobile Anwendung | Mobile application | Flughafen | Airport | Fluggesellschaft | Airline | Mobile Marketing | Mobile marketing | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011541332