The effects of national culture on market orientation: Conceptual framework and research propositions
| Year of publication: |
2009
|
|---|---|
| Authors: | Kirca, Ahmet H. ; Cavusgil, S.Tamer ; Hult, G.Tomas M. |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 11643389. - Vol. 18.2009, 2, p. 111-118
|