The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Year of publication: |
2022
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Authors: | Fang, Limin |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 68.2022, 11, p. 8116-8143
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Subject: | consumer learning | differentiated products | online review platforms | random coefficient demand models | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Gastronomie | Restaurant industry | Digitale Plattform | Digital platform | Lernprozess | Learning process | Virales Marketing | Viral marketing | Social Web | Social web | Online-Marketing | Internet marketing |
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