The effects of online social influencers on purchasing behavior of Generation Z : an empirical study in Vietnam
Year of publication: |
2021
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Authors: | Minh Pham ; Dang Thao Yen ; Hoang Thi Hong Yen ; Tran Thi Thanh Nga ; Ngo Thi Huong Quynh |
Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 8.2021, 11, p. 179-190
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Subject: | Behaviour | Generation Z | Influencer | Online | Source Credibility | Vietnam | Viet Nam | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Social Web | Social web | Virales Marketing | Viral marketing |
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