The effects of outcome uncertainty, scoring, and pregame expectations on Nielsen ratings for Bowl Championship series games
Steven Salaga and Scott Tainsky
| Year of publication: |
2015
|
|---|---|
| Authors: | Salaga, Steven ; Tainsky, Scott |
| Published in: |
Journal of sports economics. - Thousand Oaks, Calif. : Sage, ISSN 1527-0025, ZDB-ID 2006891-8. - Vol. 16.2015, 5, p. 439-459
|
| Subject: | Nielsen ratings | television viewership | uncertainty of outcome | scoring effects | Risiko | Risk | Profisport | Professional sports | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011294108