The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance
Year of publication: |
2010
|
---|---|
Authors: | O'Cass, AG ; Weerawardena, J |
Publisher: |
Elsevier Science Inc |
Subject: | Commerce | Management | Tourism and Services | Marketing | Marketing Measurement |
-
Balancing external adaptation and internal effectiveness: Achieving better brand performance
O'Cass, AG, (2007)
-
Weerawardena, J, (2006)
-
O'Cass, AG, (2009)
- More ...
-
Weerawardena, J, (2006)
-
O'Cass, AG, (2009)
-
Balancing external adaptation and internal effectiveness: Achieving better brand performance
O'Cass, AG, (2007)
- More ...