The effects of portal website attitude and e-services on branding of e-stores
Year of publication: |
2013
|
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Authors: | Chen, Hsiu-li ; Mathews, Shane |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 21.2013, 3, p. 155-160
|
Subject: | Intermediary portal sites | E-retailer brand attitudes | Perceptions | E-service elements | Electronic Commerce | E-commerce | Website | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Dienstleistungsqualität | Service quality | Markenimage | Brand image | Online-Marketing | Internet marketing |
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