The effects of power on consumers’ evaluation of a luxury brand's corporate social responsibility
| Year of publication: |
2018
|
|---|---|
| Authors: | Chang, Dae Ryun ; Jang, Joonsuk ; Lee, Hosun ; Nam, Myungwoo |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 0742-6046, ZDB-ID 2002068-5. - Vol. 36.2018, 1 (17.10.), p. 72-83
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21158 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012083942