The effects of price bundling on consumer evaluations of product offerings
Year of publication: |
1999
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Authors: | Johnson, Michael D. ; Herrmann, Andreas ; Bauer, Hans H. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 16.1999, 2, p. 129-142
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