The effects of private label brand strategies on consumer perception
Year of publication: |
2020
|
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Authors: | Tandon, Nidhi ; Verma, Jayender |
Published in: |
Improving marketing strategies for private label products. - Hershey, PA : IGI Global, ISBN 978-1-7998-0258-7. - 2020, p. 187-205
|
Subject: | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Kunden | Customers | Handelsmarke | Store brand |
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