The effects of product placement in fictitious literature on consumer purchase intention
Terrence M. Barnhardt, Isabel Manzano, Maria Brito, Melissa Myrick, and Steven M. Smith
| Year of publication: |
November 2016
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|---|---|
| Authors: | Barnhardt, Terrence M. ; Manzano, Isabel ; Brito, Maria ; Myrick, Melissa ; Smith, Steven M. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 11, p. 883-898
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| Subject: | Product Placement | Product placement | Literatur | Literature | Konsumentenverhalten | Consumer behaviour | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20926 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011602953