The Effects of Program Responses on the Processing of Commercials Placed at Various Positions in the Program and the Block
| Year of publication: |
2005
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|---|---|
| Authors: | Moorman, Marjolein ; Neijens, Peter C. ; Smit, Edith G. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 45.2005, 1, p. 49-59
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