The effects of publicity on demand : the case of anti-cholesterol drugs
Year of publication: |
January-February 2016
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Authors: | Ching, Andrew ; Clark, Robert ; Horstmann, Ignatius J. ; Lim, Hyunwoo |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 1, p. 158-181
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Subject: | publicity | informative detailing and advertising | information complements and substitutes | demand | corroborative evidence | rational inattention | prescription drugs | Arzneimittel | Pharmaceuticals | Nachfrage | Demand | Werbung | Advertising |
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