The effects of QR delivered content on perceived product value
Year of publication: |
2022
|
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Authors: | Acuti, Diletta ; Vocino, Andrea ; Mazzoli, Valentina ; Donvito, Raffaele |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 30.2022, 5, p. 510-532
|
Subject: | hedonic | perceived value | pull communication | QR code | smart technology | utilitarian | wine industry | Weinbau | Wine industry | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index | Wein | Wine | Betriebliche Wertschöpfung | Value creation | Utilitarismus | Utilitarianism |
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