The effects of religious symbols in product packaging on Muslim consumer responses
Year of publication: |
2013
|
---|---|
Authors: | Bakar, Abou ; Lee, Richard ; Rungie, Cam |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 21.2013, 3, p. 198-204
|
Subject: | Emerging Muslim markets | Product symbolic value | Religiosity | Religious symbols | Symbolic interactionism | Religion | Konsumentenverhalten | Consumer behaviour | Islam | Muslime | Muslims |
-
Effect of religiosity on ecologically conscious consumption behaviour
Islam, Tajamul, (2016)
-
Effect of religiosity on luxury consumer behaviour : the case of the Tunisian Muslim
Dekhil, Fawzi, (2017)
-
Halal tourism, is it really Halal?
El-Gohary, Hatem, (2016)
- More ...
-
The effects of religious symbols in product packaging on Muslim consumer responses
Bakar, Abou, (2013)
-
Parsing religiosity, guilt and materialism on consumer ethics
Bakar, Abou, (2013)
-
The strange bedfellows of packaging cues and religiosity
Bakar, Abou, (2023)
- More ...