The effects of search advertising on competitors : an experiment before a merger
Joseph Golden, John Joseph Horton
| Year of publication: |
2021
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|---|---|
| Authors: | Golden, Joseph ; Horton, John Joseph |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 67.2021, 1, p. 342-362
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| Subject: | marketing: advertising and media | marketing: competitive strategy | economics: microeconomic behavior | Werbung | Advertising | Wettbewerbsstrategie | Competitive strategy | Online-Marketing | Internet marketing | Fusion | Merger | Theorie | Theory | Wettbewerb | Competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2019.3534 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012435280