The effects of service on multichannel retailers' brand equity
Year of publication: |
2013
|
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Authors: | White, Ryan C. ; Joseph-Mathews, Sacha ; Voorhees, Clay M. |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 27.2013, 4, p. 259-270
|
Subject: | Brand equity | Service environment | Retailing | Moderation | Service quality | E-service quality | Dienstleistungsqualität | Einzelhandel | Retail trade | Markenimage | Brand image | Electronic Commerce | E-commerce | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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