The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Year of publication: |
August 2016
|
---|---|
Authors: | Delre, Sebastiano A. ; Broekhuizen, Thijs L. J. ; Bijmolt, Tammo H. A. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 4, p. 608-627
|
Subject: | shared consumption | social influence | advertising | motion picture market | agent-based models | Filmwirtschaft | Film industry | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Produktlebenszyklus | Product life cycle | Agentenbasierte Modellierung | Agent-based modeling | Marktanteil | Market share |
-
Advertising in the environment of movies : a literature study
Ádám, Horváth, (2019)
-
Morais, Joanna, (2018)
-
Kim, Ho, (2018)
- More ...
-
THE EFFECT OF SOCIAL INFLUENCE ON MARKET INEQUALITIES IN THE MOTION PICTURE INDUSTRY
DELRE, SEBASTIANO A., (2008)
-
Broekhuizen, Thijs L. J., (2011)
-
Broekhuizen, Thijs L. J., (2011)
- More ...