The effects of social media on consumer information exchange and purchase behavior
Year of publication: |
2017
|
---|---|
Authors: | Steiner, Philipp Hendrik |
Other Persons: | Maas, Peter (degree supervisor) ; Schmeiser, Hato (degree supervisor) |
Publisher: |
St. Gallen |
Subject: | Social Web | Social web | Informationsverbreitung | Information dissemination | Kaufmotiv | Consumer motivation | Motivation | Online-Handel | Online retailing |
Extent: | 1 Online-Ressource (circa 163 Seiten) Illustrationen |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | English |
Thesis: | Dissertation, University of St. Gallen, 2016 |
Notes: | Zusammenfassung in englischer und deutscher Sprache |
Source: | ECONIS - Online Catalogue of the ZBW |
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