The effects of source credibility and message variation on mail survey response behaviour
Year of publication: |
2012
|
---|---|
Authors: | Kalafatis, Stavros P. ; Riley, Debra ; Tsogas, Markos H. ; Clodine-Florent, Jimmy |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 54.2012, 3, p. 391-406
|
Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Werbewirkung | Advertising effects | USA | United States | Glaubwürdigkeit | Credibility |
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