The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts
Guolan Yang
| Year of publication: |
2022
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|---|---|
| Authors: | Yang, Guolan |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 8, p. 1502-1520
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| Subject: | advertising knowledge | influencer content | message involvement | resistance | Sponsorship disclosures | Sponsoring | Sponsorship | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Fernsehwerbung | Television advertising | Öffentlichkeitsarbeit | Public relations | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2022.2029260 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013484604