The effects of store brand loyalty on store loyalty: evidence from the Spanish market
| Year of publication: |
2009
|
|---|---|
| Authors: | Martos-Partal, Mercedes ; Gonzalez-Benito, Oscar |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 19.2009, 3, p. 273-288
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