The effects of temperature cues on charitable donation
Year of publication: |
2017
|
---|---|
Authors: | Rai, Dipankar ; Lin, Chien-Wei Wilson ; Yang, Chun-Ming |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 1, p. 20-28
|
Subject: | Charitable donation | Embodied cognition | Social connection | Temperature cues | Fundraising | Wohltätigkeit | Charity | Kognition | Cognition | Altruismus | Altruism |
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