The effects of the dimensions of technology readiness on technology acceptance : an empirical analysis
Year of publication: |
2008
|
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Authors: | Lam, Shun Yin ; Chiang, Jeongwen ; Parasuraman, A. |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 22.2008, 4, p. 19-39
|
Subject: | Internet | Innovationsakzeptanz | Innovation adoption | Mediennutzung | Media usage | Online-Marketing | Internet marketing | USA | United States |
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