The effects of the experience recommendation on short- and long-term happiness
Year of publication: |
December 2016
|
---|---|
Authors: | Sääksjärvi, Maria ; Hellén, Katatrina ; Desmet, Pieter |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 4, p. 675-686
|
Subject: | Happiness | Experience recommendation | Happiness-enhancing activities | Zufriedenheit | Satisfaction | Personalisierung | Personalization | Experiment |
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