The Effects of Transfer of Marketing Methods on Export Performance: an Empirical Examination
| Year of publication: |
1994
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|---|---|
| Authors: | Shoham, Aviv ; Albaum, Gerald |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 11643389. - Vol. 3.1994, 3, p. 219-242
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