The effects of value chain expanded brand communication on innovation acceptance
Christian Linder
| Year of publication: |
2015
|
|---|---|
| Authors: | Linder, Christian |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 23.2015, 3, p. 254-272
|
| Subject: | material innovation | ingredient branding | value chain | strategic alliance | Betriebliche Wertschöpfung | Value creation | Markenführung | Brand management | Strategische Allianz | Strategic alliance | Innovation | Lieferkette | Supply chain | Innovationsmanagement | Innovation management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011300755