The effects of vertical individualism on status consumer orientations and behaviors
Jing Zhang (San José State University), Michelle R. Nelson (University of Illinois at Urbana-Champaign)
| Year of publication: |
May 2016
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|---|---|
| Authors: | Zhang, Jing ; Nelson, Michelle R. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 5, p. 318-330
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| Subject: | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Nationalkultur | National culture | Individualismus | Individualism | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20877 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011485882