The effects of pressure and self-assurance nudges on product purchases and returns in online retailing : evidence from a randomized field experiment
Year of publication: |
2024
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Authors: | Ghose, Anindya ; Lee, Heeseung Andrew ; Nam, Kihwan ; Oh, Wonseok |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 61.2024, 3, p. 517-535
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Subject: | nudge | pressure-based nudges | self-assurance-based nudges | scarcity | social persuasion | digital marketing | field experiments | Feldforschung | Field research | Social Marketing | Social marketing | Experiment | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Verhaltensökonomik | Behavioral economics | Online-Handel | Online retailing |
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