The effects of purchasing proactivity on value creation and supply risk reduction in sourcing projects : implications for marketers' capabilities
Year of publication: |
2019
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Authors: | Poucke, Eline van ; Matthyssens, Paul ; Weele, Arjan J. van ; Van Bockhaven, Wouter |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 83.2019, p. 104-114
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Subject: | Industrial marketing capabilities | Purchasing capabilities | Purchasing involvement | Purchasing proactivity | Sourcing project outcomes | Beschaffung | Procurement | Betriebliche Wertschöpfung | Value creation | Lieferantenmanagement | Supplier relationship management | Lieferkette | Supply chain | Konsumentenverhalten | Consumer behaviour | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Projektmanagement | Project management | Wettbewerbsvorteil | Competitive advantage | Ressourcenorientierter Ansatz | Resource-based view |
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