The efficacy of audience building among nonprofit cultural organizations : the impact of marketing strategies and organizational attributes
Yun Tai
Year of publication: |
2012
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Authors: | Tai, Yun |
Published in: |
Megatrend review : the international review of applied economics. - Belgrade, ISSN 1820-4570, ZDB-ID 2209782-X. - Vol. 9.2012, 1, p. 173-199
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Subject: | Marketingmanagement | Marketing management | Nonprofit-Organisation | Nonprofit organization | Unternehmenskultur | Corporate culture | Nonprofit-Marketing | Nonprofit marketing |
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