The Efficiency and Creativity of Product Development : Lessons from the Game Software Industry in Japan

Ch1. A fundamental dilemma: efficiency versus creativity -- Ch2. Analytical framework and the research design: Innovation pattern and evolution of industry -- Ch3. The origins of the game software business in Japan: the movement till 1970’s -- Ch4. Creating New Demand: the start-up of the new industry in early 1980s -- Ch5. The transition of the industry: the market expansion and establishment of major firms after 1980s -- Ch6. Decline in demand creation: the impasse of industry in late 1990s -- Ch7. The innovation pattern in the digital age: The lesson from the game software industry -- Ch8. The development productivity dilemma and its consequences -- Ch9. Conclusion.