THE ELECTRONIC MARKET LIBERALIZATION IN A KNOWLEDGE BASED ECONOMY

In the current context of economic globalization and the advent of the virtual business environment, organizations have registered profound transformations that force companies to reconsider their strategic objectives, especially taking into consideration the opportunities created by the new information and communication technologies. Regardless of their reactive or proactive strategies when facing the changes in the competition, most companies in the developed countries and more and more of the Romanian enterprises are interested in developing technologies and information systems at a intra, inter and extra organizational level, with integrated traits, which are capable to sustain both the managerial process and the traditional functions of the organization. That being said, we herald now the expansion of the electronic commerce or eCommerce, which represents the automatization of the commercial transaction by using information systems and communication technologies. Developing an eCommerce system based on a business-to-business application consists of de-structuring the chain of value in managerial processes and then re-structuring it in order to identify the areas that can be made efficient through electronic means. This study is meant to aid the development of existing models by developing the services in certain less accessible to electronic commerce areas of a knowledge-based economy. As it stands, electronic commerce offers the opportunity of selling products world wide and this increasing the number of potential clients by eliminating the geographical barriers between buyers and seller. Opting for electronic commerce is a solution when the company wants to diversify its services and when it wants to reduce market related costs.