The elegant and the novel : consumer behavior and product innovation
John E. Mertes
| Year of publication: |
1966
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|---|---|
| Authors: | Mertes, John E. |
| Published in: |
Mississippi Valley journal of business and economics : a publ. of the Division of Business and Economic Research, College of Business Administration, University of New Orleans. - New Orleans, La. : [Verlag nicht ermittelbar], ISSN 0026-6418, ZDB-ID 860611-0. - Vol. 2.1966/67, 1, p. 19-27
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| Subject: | Verbraucher | Innovation |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002479362