The emergence and implications of Technologized Marketing
Year of publication: |
2021
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Authors: | Brock, Jürgen Kai-Uwe |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 31.2021, 3, p. 372-391
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Subject: | artificial intelligence | evolution | Marketing | MarTech | technology | Künstliche Intelligenz | Artificial intelligence | Technischer Fortschritt | Technological change | Innovation | Theorie | Theory |
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