The emergence of multi-sited ethnography in anthropology and marketing
Year of publication: |
2006
|
---|---|
Authors: | Ekström, Karin M. |
Published in: |
Handbook of qualitative research methods in marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84542-100-0. - 2006, p. 497-508
|
Subject: | Ethnologie | Ethnology | Wirtschaftskultur | Economic culture | Anthropologie | Anthropology | Marktforschung | Market research |
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